Preparing for The Restaurant of the Future
Every marketer knows that “the world has gone mobile,” but not every marketer is prepared to apply this knowledge for maximum results. Many brands are still racing to catch up to the pace of change the smartphone has enabled. But have no doubt, this shift is real: according to eMarketer, the average U.S. consumer spends three hours and 15 minutes a day within mobile apps, and an additional 51 minutes a day on the mobile web. Perhaps these numbers aren’t too surprising when coupled with the fact people check their smartphones an average of 150 times a day.