Pizza Patrón Looks to Add 60 New Stores in Houston

February 24, 2016

Dallas, TX  (RestaurantNews.com)  Pizza Patrón, widely known for its PIZZA POR PESOS® program, announced today that it plans to add 60 new franchised stores in the Houston metropolitan area over the next five years.

Company officials say the Houston market represents an unparalleled opportunity for growth for the brand inside the U.S. Harris County trails only Los Angeles County among the 60 counties in the U.S. with the largest Hispanic populations, according to a recently released Pew Research Center analysis of U.S. Census Bureau data. Among the 2.11 million Hispanics in the Houston metropolitan area, 41 percent are foreign-born, the…