Pizza Hut’s Pizza-Ordering Tattoo Makes No Sense

October 20, 2016

But it knows where you live

As the pizza delivery wars heat up, Pizza Hut has unveiled a new, confusing, and entirely unnecessary way to order a pie: via temporary tattoo. And it knows where you live.

Pizza Hut UK today announced it has created the world’s first pizza ordering tattoo. Though the brand says the innovation will allow diners to order pizza “instantly,” there are certainly more steps involved than, say, ordering via Facebook message.

Like any temporary tattoo, users simply peel off the plastic back of the graphic, dampen some skin, and press it against the damp, flat