Perkins Drafts Bill Cowher for “Gridiron Greats” Promo

September 2, 2016

When promoting a tailgate-inspired menu, it’s best to go with a pro

Nashville, TN  (RestaurantNews.com)  Perkins Restaurant & Bakery today debuts three new television spots and four digital shorts starring former Super Bowl winning head coach Bill Cowher. The NFL Today co-host brings his unique style to a Perkins booth to promote the company’s special fall menu of tailgate-inspired recipes, aptly called “Gridiron Greats.”

“Bill Cowher is one of football’s greats,” said Wade Breaux, CMO at Perkins. “He brought his A-game to our campaign and was a real pleasure to work with. We think our guests will love these