PB&J philanthropy: How a Guinness record spurred a movement

September 30, 2015

Which Wich literally went down in the record books when franchisees made 26,710 peanut butter and jelly sandwiches in an hour. The effort fed 24 Dallas-area charities that day and led to a philanthropic movement. Large companies, non-profit organizations and conferences now offer “Spread the Love” parties as teambuilding and community service activities.