Papa Murphy’s targets busy moms in new ads

January 19, 2017

Papa Murphy’s Holdings Inc. hopes moms can pull the chain out of its sales slump.

The Vancouver, Wash.-based take-and-bake pizza concept, working to reverse a deep slide in same-store sales, is planning its first nationwide television campaign starting next week. The media move is a key milestone for the 1,600-unit chain that views itself as the next big national pizza player.

“Getting to national TV has been a dream of this brand for years and years,” said Brandon Solano, Papa Murphy’s chief marketing officer. “There are several markets where we’re on TV. But there are many markets where we’re not