Papa Murphy’s comeback plan includes delivery, refranchising
Papa Murphy’s Holdings Inc. is looking to traditional pizza chains in a bid to jumpstart falling same-store sales: It plans to test delivery.
The Vancouver, Wash.-based take-and-bake pizza chain, presenting to investors at the ICR Conference Tuesday, said it will test delivery this year through third-party providers.
“We have an opportunity to do delivery different than anybody else does it, with no quality compromise whatsoever,” Papa Murphy’s CFO Mark Hutchens said.
Papa Murphy’s is hardly the only chain testing or moving forward with delivery, a strategy more companies are using thanks to the growth of third-party providers.
Indeed, numerous chains