Papa Murphy’s Boosts Engagement with Campaign

December 21, 2016

Exclusive Brief: 

Bridg, a software company that leverages big data to drive precision marketing campaigns for restaurant brands, announced Wednesday that it has helped take ‘n’ bake pizza chain Papa Murphy’s achieve renewed customer engagement through its latest digital marketing campaign. Through its collaboration with Bridg, Papa Murphy’s delivered highly personalized marketing communications to specific customers via social media channels, resulting in significant and measurable ROI from the targeted segments within just seven days of launching the campaign.