Papa John’s names Brandon Rhoten CMO
Papa John’s International Inc. has named Brandon Rhoten global chief marketing officer, the company said on Wednesday.
Rhoten was most recently vice president for media and digital/social at The Wendy’s Co. At Papa John’s, he will oversee domestic and international marketing efforts for the Louisville, Ky.-based pizza chain, reporting to president Steve Ritchie.
“Brandon was a key contributor in Wendy’s resurgence within the QSR hamburger category, advancing their brand positioning, creative, media, digital marketing and now renowned social media presence,” Ritchie said in a statement. He also called Rhoten (left) a disruptor in the industry.
The announcement is a sign