Panera Puts Its First Gluten-Free Bread to the Test

October 28, 2015

Panera tests ‘gluten-conscious’ rosemary focaccia roll in Detroit.
Exclusive Brief: 
1

Long known for its bakery-inspired fare, Panera has thrown its hat into the gluten-free arena with a new product, which it began testing in Detroit October 28.

Specializing in baked goods and sandwiches, the St. Louis–based fast casual has expanded its menu in recent years to include bread-free options. In addition to its existing salad and soup programs, Panera introduced a line of broth bowls in January that used wheat-free grains like soba noodles and quinoa. Nevertheless, its bread offerings had remained staunchly gluten filled until now.

Chains: