Panera competitor objects to JAB sale

April 26, 2017

A Montana-based bakery-café chain filed a Federal Trade Commission objection this week that questions the potential “anticompetitive effects” of the sale of Panera Bread Co. to JAB Holding Co.

Dillon, Mont.-based Great Harvest Bread Co., which has 196 units nationwide, claims the proposed merger puts its franchisees at competitive risk, especially in coffee programs, and could also be affected by a pending trademark infringement lawsuit that began in March 2016. 

JAB Holding, owner of coffee and breakfast concepts, agreed in April to pay $7.5 billion for St. Louis-based Panera Bread Co., which has 2,042 bakery-cafés in the United States and