Outback Steakhouse Launches New Brand Campaign So Bold, It Lets The Food Speak For Itself

May 28, 2015

Wood-Fire Grilled Flat Iron Steak

Restaurant launches nationwide petition to make steak the official food of the United States

Tampa, FL  (RestaurantNews.com)  Outback Steakhouse® has launched the new “Bold at Steak” brand campaign, centered on the bold flavors, sights and sounds that make Outback the steak authority. No stone was left unturned to demonstrate Outback’s steak leadership: the multi-media, multi-platform campaign includes a series of new commercials, in-restaurant steak training recertification for all Outback employees, a new menu design and fresh menu innovations, including the new Wood-Fire Grilled Flat Iron Steak, starting at just $13.99*.

The “Bold at Steak” creative,…