Outback Adds Premium, Grass-Fed Burger

November 16, 2015

Burgers continue to be casual dining’s go-to menu tactic for building check average and traffic. The latest example is Outback Steakhouse, which is taking a break from promoting its Bloomin’ Onions to introduce a new premium burger to its menu.

Its new Grass-Fed Burger with Aged Cheddar is described as a “100% grass-fed, sustainably raised premium beef patty.” Toppings are aged Cheddar cheese, lettuce, tomato, red onion and a garlic aïoli.

This isn’t Outback’s first burger: The menu already lists The Bloomin’ Burger (topped with Bloomin’ Onion petals, American cheese, lettuce, tomato and spicy signature Bloom Sauce), The Outbacker…