Outback Ad Campaign Promotes Brand as Steak Authority

May 28, 2015

Outback Steakhouse launches the new “Bold at Steak” brand campaign today, centered on promoting the brand as the steak authority. The multi-media, multi-platform campaign includes a series of new commercials, in-restaurant steak training recertification for all Outback employees, a new menu design, and fresh menu innovations, including the new Wood-Fire Grilled Flat Iron Steak.

The “Bold at Steak” creative, developed by Deutsch NY, personifies how the five senses come to life for each guest when they step foot into an Outback restaurant. From the sounds of chefs searing signature steaks and chopping fresh vegetables and herbs, to the sight of the…