Online daters reject romantic restaurant dinners

January 12, 2017

Online shopping has clearly disrupted traffic at brick-and-mortar retail stores. Could online dating do the same to the dinner-date business at full-service restaurants?

An early indication could come on Feb. 14. 

Although brunch-focused Mother’s Day ranks as the busiest day of the year for sit-down restaurants, Valentine’s Day is the busiest night, even beating out New Year’s. 

To handle the crush, operators schedule extra staff, shorten menus to a handful of prix-fixe choices and reconfigure seating to accommodate additional two-tops. Then it’s all about turning the tables as efficiently as possible.

That’s if there are tables that need to be