On-Premise Trends Remain Weak Through Early August

August 26, 2015

According to a GuestMetrics study, the on-premise channel was weak in the four weeks before August 8, with traffic down 2.7 percent vs. a 1.5 percent decrease in year to date. The numbers reflect a cautious approach from consumers on discretionary spending. Lower gas prices and shifts in consumer sentiment could drive the numbers upward headed into the final months of the year.

Beer trends improved from the prior month as the World Cup was lapped. Beer unit share improved and was down 0.5 percent vs. 0.8 percent year to date. Wine share decreased 0.1 percent (vs. flat year to date),…