Old Owner Gives Fast Casual World Wrapps New Life
Last year, when Keith Cox visited the World Wrapps location, it had been 15 years since the founder and former CEO was involved with the brand. The time away let Cox see his former restaurant through “distant eyes.” What he saw was a chain that had not updated since it was sold in 2000.
World Wrapps was founded in 1995 as a fast casual restaurant before fast casual was an industry-wide concept. Because it offered high-quality dishes and ingredients at a low price point, the brand was aligned with fast food.