Off the Beaten Path

February 12, 2016

Eager to launch his new restaurant concept Komotodo Sushi Burrito and having already experienced one failed Kickstarter campaign, Alonzo Martinez designed a new strategy and went at it again. The second campaign, supported by a press release and Martinez’s grassroots efforts to spread the word, reached its mark; more than 100 backers funded the Denver-based restaurant through Kickstarter for nearly $3,000, giving Martinez some much-needed capital to get the business going.