NPD: Restaurant traffic won’t improve in 2017
A restaurant industry that struggled with weak sales and traffic in 2016 shouldn’t expect much improvement in 2017, according to The NPD Group.
Chicago-based NPD expects restaurant industry traffic to remain stalled in 2017, the market research firm said Tuesday.
Traffic will also continue its long-term shift away from dine-in brands to quick-service restaurants. NPD expects traffic at quick-service restaurants to grow 1 percent this year, while traffic at dine-in locations will fall 2 percent. Currently, the majority of restaurant visits go to limited-service concepts.
“It’s just a battle for share,” Bonnie Riggs, NPD restaurant industry analyst, told NRN. “More