NPD: Consumers Respond to Combo Deals

April 28, 2016

The 4 for $4 and 4 for $5 and 2 and $5 deals may seem confusing but consumers have figured them out and sought them out. The NPD  Group reports that after several years of declines combo meal visits rose by 1% at QSR burger restaurants for the 12 months ended February 2016 compared to the same period a year ago, “and the entire increase was driven by combo meal deals.”

Reports NPD, “Combo meals, which previously were three menu items offered at a bundled price, had been declining in popularity for several years because consumers wanted more choices…