Newk’s Eatery To Launch A Companywide Ovarian Cancer Awareness Campaign In Support Of One Of Its Own
Newk’s Eatery is launching a Newk’s Cares campaign to raise awareness about ovarian cancer, a disease that hits close to home in the Newk’s family. Lori Newcomb, the wife of Newk’s co-founder and CEO Chris Newcomb, was diagnosed with stage IIIC ovarian cancer in early 2013. From mid-August through September, Newk’s is teaming up with Lori and Ovarian Cancer Research Fund (OCRF) to educate women and their loved ones about early warning signs of the disease, as well as promote research for a cure.
Through September, Newk’s signature black cup will be replaced by a teal cup in recognition of Ovarian Cancer Awareness Month at the company’s more than 70 restaurants. During the campaign, Newk’s will provide educational information at each of the locations and the story of Lori’s personal journey will also be available to guests in restaurants, as well as on the Newk’s Cares website. Newk’s will donate a minimum of $15,000 to OCRF as part of its ovarian cancer charitable initiative. And on September 25, in partnership with Ovarian Cancer Research Fund, Lori and Newk’s Cares will also raise funds for OCRF through a 5-hour Ovarian Cycle® indoor cycle event in Jackson, Mississippi, where Newk’s is headquartered. The fundraising goal for this event is $50,000.