New Fast Food Chains Can Improve Businesses as Usual

August 4, 2014

It’s only natural that the boom of new healthy and sustainable fast-food chains would provoke an eye roll. Marketers always jump on the latest fad: whether it’s Häagen-Dazs’s Five, a line of ice creams with only five ingredients (never mind that Häagen-Dazs vanilla has always had just five ingredients) — or McDonald’s 2003 promise to reduce the use of antibiotics fed to cattle, never fulfilled. So it’s easy to dismiss new initiatives as greenwashing.