New Dining Segmentation Provides Targeted Solutions for Local Restaurant Marketing

September 22, 2015

Schaumburg, IL  (RestaurantNews.com)  Cogensia, a data-driven marketing firm, recently launched a breakthrough restaurant marketing solution – Dining Segments. The segments categorize U.S. households based on eight of the most popular dining categories. The segmentation places every consumer into different profiles based on hundreds of demographic, survey, lifestyle and interest data elements. The segments are applied to all 120 million households in Cogensia’s Consumer IntelliBase and are available for email and direct mail targeting.

“We are excited to release Dining Segments to help restaurants drive more traffic from new customers,” Brad Rukstales, Cogensia president and CEO, says. “Dining Segments allow…