Mountain Dew Is Trying Very Hard to be High End With New ‘Black Label’ Soda

September 21, 2015

“Designed for those special times when Dew Nation wants to unwind — but with a touch of class.”

Mountain Dew, the maker of the bright green highly caffeinated swill preferred by teenage skateboarders, is looking to class things up a bit. The company appears to have realized that infusing the soda with Doritos isn’t exactly the most elegant of moves.

So now, the soda brand is launching Mtn Dew Black Label — didn’t you know removing vowels makes things fancy? — which is made with real sugar, “dark berry flavor,” and herbal bitters. And because the soda is “designed…