Most People Don’t Want More Than One Pumpkin Latte Each Fall, Says Study

September 22, 2015

Tis the season for pumpkin-flavored everything.

Fall at this point should really just be renamed pumpkin season, thanks to the yearly roll-out of pumpkin-flavored everything by brands and restaurants. But, a new study shows that companies should think about cutting back. According to the Chicago Tribune, a study conducted by market research firm NPD Group revealed that most people are content with having one pumpkin spice latte per season. The study, which tracked the purchases of 35,000 diners, also found that offering these drinks is still good for business. Not only does the seasonal drink result in additional purchases from regular…