Morrisons to Launch Premium Range of Spirits with Ableforth’s
Ableforth’s Bathtub Gin and Rumbullion! are now available in over 300 Morrisons locations. Both products have won several international awards for the quality of their liquid and their innovative packaging.
These additions are in line with the fastest growing categories within spirits by value, flavored and spiced rum (up 13.1%) and gin (up 9.9%) (Nielsen, year to April 23).
Morrisons is bringing more premium, award-winning spirits to their customers with the addition of Ableforth’s Bathtub Gin and Rumbullion! to their carefully curated range. The introduction of these lines is just another sign that customers are increasingly turning to products that