More Mid-Week Menu Moves
Burger-joint menu R&D just never takes a holiday. Here’s some of what’s happening:
Wendy’s confirmed what BurgerBusiness.com readers knew last week: It has introduced its Spicy Sriracha Chicken sandwich plus Bacon Sriracha Fries. Marketing is all about sriracha: The sandwich has a sriracha-infused bun; there is a bit of sriracha aïoli on the burger; and there is sriracha-Jack cheese for extra bite.
The Bacon Sriracha Fries are menued at $1.99; the company hasn’t said what the suggested price for the burger is (it will be officially announced next week), but it had been $5.19 in some tests.