Monday Meeting: Line Extensions Rule
This is high season for QSR menu expansion. New beef, chicken and other burgers sprout on menus in the heat. Begin your week by catching up on these bits of burger news that you might have missed:
Wendy’s today brings back its Spicy Chicken Sandwich, flavored with a mix of black pepper, chili pepper and mustard seed and topped with lettuce, tomato and mayo. Introduced in 1996, the burger has been a frequent LTO since. Suggested price is $4.49.
Carl’s Jr./Hardee’s has busted the $5 price ceiling with the first extension of the All-Natural Burger introduced in…