Millennials’ Next Frontier: Franchising
They’re the largest living generation in the U.S.
They spend more money in restaurants per capita than any previous generation, according to Restaurant Marketing Labs.
They’ve been credited with changing the restaurant landscape forever by seeking out brands that offer customized food choices, quality ingredients, freshness, authenticity, transparency, and environmental and social responsibility.
They grew up on more trendy fast-casual brands like Chipotle Mexican Grill, Panera Bread, and the dozens of fast casual 2.0 chains that came after them.