Millennials Love Fancy Coffee Beans; Metal Band Anvil Creates Coffee Line

August 27, 2015

Plus, the bean that results in $11 cups of coffee.

— Millennials like fancy coffee. Dave Burwick, the CEO of coffee chain Peet’s Coffee tells Reuters that millennial-aged consumers are “driving a shift in coffee consumption away from traditional economy brands and towards pricier, higher-quality beans.” Burwick says millennials do not seek out the “cheapest cup of coffee,” but instead they want the best. Peet’s, which prices its drinks even 10 percent higher than Starbucks (which is also considered to be a “premium” brand), saw the highest growth of all large coffee brands over the last financial quarter. What premium…