Millennial-Founded #getfried Fry Café Crushes on Social Media

June 17, 2016

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For #getfried, social media is key to promotion, franchisee capture.
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In today’s hyper-connected world, any brand worth its salt has added a social media prong to its outreach strategy. But far fewer brands have built their core identity around the tenets of social media the way #getfried Fry Café has. The hashtag is an official part of the Buffalo, New York–based brand’s name, and cofounder Chris Covelli says it seemed an obvious addition.