Mexican Fast Casual Stays True to Its Roots
Expanding a limited-service Mexican concept beyond its established home market might seem like a risky move—especially in Southern California. Chipotle and its competitors like Qdoba and Moe’s have become ubiquitous across the U.S., with the former setting a new standard for fast-casual dining through quality ingredients and speedy service.
But that did not dissuade the Miguel’s Jr. from looking beyond its base east of Los Angeles in an area known by locals as the Inland Empire. The 14-unit fast casual recently opened its third location in Orange County, California.