Meaty Chain Leaps at Chance to Go Meatless This Monday
New York, NY (RestaurantNews.com) Today is Monday, Leap Year Day and Arby’s, the unabashedly meat-centric chain that prides itself on its beef-crammed buns, is launching a one-day promotion of a variety of vegetarian options for its line of sandwiches.
According to Rob Lynch, chief marketing officer and brand president of Arby’s Restaurant Group, this decision is based on giving vegetarians a reason to visit the chain on Leap Day by offering a one-day menu designed specifically for them. “If it goes well, we’ll likely bring back the vegetarian menu on Feb. 29 each year.”
Friends of the Meatless Monday…