McWhopper?: BK Calls for Peace & Collaboration

August 26, 2015

In a full-page “open letter” ad appearing Aug. 26 in the New York Times and Chicago Tribune, Burger King proposes to McDonald’s that they collaborate on a joint burger, the “McWhopper,” in the interests of nothing less than world peace.

Burger King already has designed hybrid “McWhopper” packaging, just in case McDonald’s says yes.

The ad (see it here) suggests “a one-off collaboration between Burger King and McDonald’s to create something special—something that gets the world talking” about Peace One Day, a non-profit lobbying to designate September 21 as Peace Day. Its mantra is “Who will you make peace with?”…