McDonald’s Tests ‘Gourmet Breakfast’

July 30, 2015

Already testing all-day breakfast, McDonald’s Australia operation—which developed the Create Your Taste platform, McCafé and other ideas now in the U.S.—is testing an upscale “Gourmet Breakfast” menu in at least one market, BurgerBusiness.com has learned.

All-day breakfast, launched July 2 in the Illawarra region south of Sydney and since spread to the Gold Coast region on the east coast, is more limited than the U.S. trial. Just six items from the regular breakfast menu—Bacon & Egg McMuffin, Sausage & Egg McMuffin, Sausage McMuffin, Hash Brown, Hotcakes and English Muffin (with honey, Vegemite or strawberry jam)—are being offered 24 hours a…