McDonald’s Testing ‘Signature Crafted’ Burgers

February 19, 2016 reported exclusively in December that McDonald’s Corp. had trademarked the name “Signature Crafted.” Now the company is testing yet another version of its build-your-own platform under that name in western Washington State.


Signature Crafted Recipes” is really just the latest name for what has been tested previously under the “TasteCrafted” and “Chef Crafted Flavors” names. Under “Signature”—promoted with the tag line “Premium Recipes. Authentic Ingredients.”—diners choose one of three proteins (quarter-pound beef, Buttermilk Crispy chicken or Artisan Grilled Chicken) and then one of three topping bundles:

Maple Bacon Dijon has bacon with maple seasoning, creamy…