McDonald’s Taking Reservations in Sweden

September 22, 2015

McDonald’s in Sweden is inviting diners to book a table as it continues efforts to move perceptions of its brand more upscale in Europe.

The chain today (Sept. 22, 2015) will introduce its latest limited-time specialty burger in Sweden, the 150 g (5.3 oz.) Maestro Classic. Sophisticated but simple, the beef patty is accompanied by bacon, red onion, lettuce, Cheddar cheese, ketchup and a “Wild Mustard” sauce with mustard seeds; all served on a sesame- and poppy-seed-topped bun.

Book your table now.

A fancy burger deserves a suitably fancy experience, so for a short time McDonald’s is inviting consumers to…