McDonald’s Takes on Starbucks With Elaborate Espresso Machines

December 5, 2016

McCafes are being overhauled with some serious barista tech

Aside from their shared status as global behemoths, McDonald’s and Starbucks have few similarities in terms of perception. The former is viewed by many as the picture of low-cost, low-quality fast food, while the latter projects itself as a hip destination for today’s remote workers to plop down in front of their MacBooks for hours at a time. McDonald’s is trying to change those perceptions.

Already raising its bar in other areas of service, Mickey D’s is looking to become a more serious player in the modern coffee game, reports Bloomberg.