McDonald’s Takes on Starbucks With Elaborate Espresso Machines
McCafes are being overhauled with some serious barista tech
Aside from their shared status as global behemoths, McDonald’s and Starbucks have few similarities in terms of perception. The former is viewed by many as the picture of low-cost, low-quality fast food, while the latter projects itself as a hip destination for today’s remote workers to plop down in front of their MacBooks for hours at a time. McDonald’s is trying to change those perceptions.