McDonald’s Takes a Small Step Forward

October 22, 2015

McDonald’s Q3 results, announced today, show solid global growth and a slight improvement for the U.S., where same-store sales were up 0.9%. Yes, a 2% pricing increase more than covers that gain, and it’s true that the U.S. was the only region to report negative growth in customers counts. And indeed, these numbers lap a weak Q3 2014 when U.S. comps bottomed at -3.3%. But no matter what else factors in, this wasn’t another negative quarter; it was the first positive U.S. quarter since a similar 0.9% gain reported in Q3 2013. And even this small a turnaround sign is…