McDonald’s Seeks ‘Perfect Chicken Burger’

November 30, 2015

McDonald’s Australia is close to determining the “Perfect Chicken Burger,” a promotion it launched in October to showcase the Create Your Taste (CYT) platform. Diners were invited to submit their ideal chicken burger using ingredients available through the CYT build-your-own-burger kiosks now spreading across Australia and still testing in the U.S.).

Four finalists have been named. Consumers can not only vote for their favorite (which will earn its creator $10,000 AUS), they can print out the QR code for each finalist at the contest site and then scan that code at the CYT kiosk to replicate the burger build and…