McDonald’s Sales Soar on New Products, Discounts

July 25, 2017

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McDonald’s delivered its strongest global comparable sales and guest count results in more than five years.
Signature Crafted premium sandwichs lift the brand in 2Q.
Exclusive Brief: 

McDonald’s beat Wall Street expectations in its second-quarter performance, posting a 3.9 percent U.S. comparable sales increase thanks to beverage value promotion and the launch of its Signature Crafted premium sandwich platform.

The brand’s system-wide sales increased 8 percent and revenue came in about $90 million more than expected.