McDonald’s Readies NFL-Themed Game

October 27, 2015

McDonald’s will leverage its NFL sponsorship to promote core menu items when it launches its new Game Time Gold peel-and-win game on November 3.

Game pieces will be included on packaging for McMuffin sandwiches (except Sausage McMuffins) or biscuit sandwiches (except Sausage Biscuits), hash browns, large fries, BigMac, Filet-O-Fish, medium fountain beverages, 10-piece Chicken McNuggets and 20-piece Chicken McNuggets (two game pieces). Game pieces have a 10-digit code that can be texted to the Short Code (84567) or entered at the PlayAtMcD.com website.

During the “NBC Sunday Night Football” broadcast in each of the four weeks, one of the 32…