McDonald’s Q1 boost thanks to Big Macs and breakfast

April 25, 2017

McDonald’s Corp.‘s strategies took hold in the first quarter, and the company’s executives believe other efforts coming in the coming years could keep customers coming back for years.

The Oak Brook, Ill.-based burger giant on Tuesday said its U.S. same-store sales increased 1.7 percent in the quarter ended March 31 — a surprisingly strong result given difficult comparisons in the period.

McDonald’s stock rose 5 percent in morning trading as a result, hitting another in a series of all-time highs for the venerable quick-service chain.

Investors and analysts had expected a modest decline, given that the company reported a decline