McDonald’s Pumpkin Spice Fries Are a Feat of Modern Food Science and Packaging

October 4, 2016

Japan isn’t as crazy about this thing as America is

Last week, the western world went wild over McDonald’s new “Halloween Choco Potato,” heralded as a harbinger of the pumpkin apocalypse, as if the trend had not already been done to death. Of the five McDonald’s I visited in Tokyo, none of them advertised the new creation in their windows, instead opting for signage of a melon-flavored Fanta or one of the chain’s standard lunch combos. Seemed like a misplay.

I went inside anyway.

At one location, I saw only two other diners order these fries with their hyper-pigmented orange