McDonald’s Operators: Focus on Our Core

October 18, 2016

McDonald’s Corp. reports Q3 sales and earnings on Friday. In advance, Nomura restaurant analyst Mark Kalinowski lowered his forecast for Q3 same-store sales to +0.2% from +1.62%. The Q4 forecast was lowered a full 1% to -2.0%.

Kalinowski’s survey of 30 McDonald’s franchisees (accounting for 271 stores) finds their Q3 comp sales lowest in the Northeast (-2.1%), highest in the West (+3.2%) with the South marginally positive and the Central region marginally negative.

These franchisees voice familiar gripes that corporate execs aren’t in sync with operators’ problems or needs. Asked Q3 sales and their Q4 outlooks, franchisees worry about lapping