McDonald’s Makes ‘Multimillion Dollar’ Donation to World Food Program
This is in lieu of the chain making a “peace burger” with Burger King.
After shutting down Burger King’s truce-making McWhopper proposal, McDonald’s is today making good on its pledge to promote peace. According to The New York Times, the chain is joining DreamWorks Animation, MasterCard, Facebook, and other companies on the International Day of Peace by donating paid television airtime and digital media access to promote the World Food Program. The efforts include running a 30-second commercial narrated by actor Liam Neeson that draws attention to the refugee crisis in Syria and Iraq.
Jay Aldous, director of the World Food…