McDonald’s ends Olympics sponsorship
McDonald’s Corp. advertisements have become as much a part of the Olympics in the past 40 years as gold medals and weird-looking mascots, but on Friday that tradition came to an end.
The Oak Brook, Ill.-based burger giant and the International Olympic Committee have mutually agreed to part ways, three years before McDonald’s sponsorship of the Olympics was contracted to end.
McDonald’s said it made the decision as part of a broad analysis of the company’s business.
“As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with