McDonald’s CEO Shuts Down Burger King’s McWhopper Idea
So much for playing nice.
This morning, in a release and full-page open letter-style ad in the Chicago Tribune and New York Times, Burger King publicly proposed a truce of sorts to its main rival, McDonald’s. The King politely suggested the two companies join forces in these difficult times to do what no right-minded corporate burger cog would ever do: Combine the companies’ respective signature sandwiches into something called the McWhopper. It was a royal gesture, complete with marketing plan and packaging design, perfectly fit — if not for any kind of actual collaboration or truce — for a media frenzy.