McDonald’s All-Day Breakfast Is Taking a Toll on Competitors

February 19, 2016

Other fast food outlets are losing business to the chain.

When McDonald’s first introduced all-day breakfast last fall, many questioned whether it would be a success. The move was meant to curb a years-long decline for the fast food giant, but complaints from franchisees, among other issues, indicated all-day breakfast might not be a savior for the company. Now, it appears the gamble is paying off.

McDonald’s sales were up in the fourth quarter of Fiscal Year 2015, and as an added bonus, fast food rivals seem to be losing business to the Golden Arches. When it announced worse-than-expected first-quarter earnings for Fiscal Year…