McAlister’s Deli Continues Expansion into Dinner Segment with New Big Bold Entree – Turkey Hot Brown

May 21, 2015

McAlister's Deli Continues Expansion into Dinner Segment with New Big Bold Entree - Turkey Hot Brown

Award-winning Fast Casual Concept Gives Guests the Chance to Win a Trip to Louisville, Ky., with “Hot Brown Throw Down” Sweepstakes

McAlister's Deli Continues Expansion into Dinner Segment with New Big Bold Entree - Turkey Hot BrownAlpharetta, GA  (  McAlister’s Deli®, a leading fast casual chain, announced today the launch of its new Big Bold Entree, the Turkey Hot Brown, which will be available in restaurants nationwide.

The Turkey Hot Brown features Butterball™ smoked turkey, crisp applewood smoked bacon, freshly sliced tomatoes and green onions, served with creamy Kentucky Hot Brown Gravy on toasted country white bread.

“We’re excited to announce our new Kentucky-inspired entree, The Turkey Hot Brown as we continue to expand our dinner options with hearty, full-flavored entrees,” said McAlister’s Vice President of Global Marketing Donna Josephson. “We are happy to bring this regional favorite to our guests and have created a satisfying sandwich that appeals to dinner crowds looking for delicious hearty meals.”

Now through June 10, fans can enter the “Hot Brown Throw Down” sweepstakes by visiting or for a chance to win a weekend trip for two to the Brown Hotel in Louisville, Ky. — birthplace of the Hot Brown. Fans who enter to win will receive a unique URL to invite their friends and earn additional entries. Additionally, McAlister’s is challenging fans to the “One-Napkin Challenge” where guests are encouraged to post a photo of themselves triumphantly finishing the gravy-smothered Turkey Hot Brown using only a single napkin. Fans can submit photos on Twitter and Instagram using hashtag #HotBrownThrowDown.

Technomic® has recognized McAlister’s twice in its Consumers’ Choice Awards for Chain Restaurants — in 2015 as top fast casual chain for pleasant, friendly service and in 2014 as the top kid-friendly fast casual chain. Franchise Business Review named McAlister’s one of its “Best Franchise Opportunities for 2015″ in its Franchisee Satisfaction Awards, as well as a “Top Franchise” in 2014 based on franchisee satisfaction. In 2015, McAlister’s tied for No. 12 in a ranking of limited-service chains in Nation’s Restaurant News‘ Consumer Picks Survey. In 2014, QSR Magazine recognized the brand as one of the “Best Franchise Deals” and named McAlister’s to its QSR 50 list, ranking 13th for U.S. average sales per unit in 2013. also recognized the brand on its “Top 100 Movers and Shakers” list of 2015.

About McAlister’s

Founded in 1989, McAlister’s® Deli is a fast casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister’s Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister’s also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister’s brand has 337 restaurants in 24 states. The company is headquartered in Alpharetta, Ga. For more information, visit

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit to learn more.

*NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 United States and D.C., age 16 or older. Void wherever prohibited by law, or where the registration or filing requirements of any state or local jurisdiction have not been complied with. Internet access required. Odds of winning will vary. Check for Official Rules. Sweepstakes starts at 9:00 AM ET on May 21, 2015 and ends at 11:59 PM ET on June 10, 2015. Sponsor: McAlister’s Corporation, 4501 North Point Parkway, Suite 100, Alpharetta, GA 30022.

Ellie Mannix
Fish Consulting